Applied Work
Portfolio
Three portfolio builds covering food/lifestyle editorial, shopping commerce copy, and Substack/YouTube/Pinterest content strategy.
Culinary Copywriting
Table Diplomacy
Six personal essays plus five brand-voice campaigns, technical recipe craft, and strategic approach.
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Lifestyle Content Strategy
What Never Made the Recipe Card
Six pieces in six different forms, plus YouTube ideas, Pinterest strategy, Instagram/TikTok, an editorial calendar, SEO approach, and an influencer brief.
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Shopping Commerce
Cart Diplomacy
Six essays on the small negotiations of buying things, shopping campaign work, and UI craft principles.
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Professional Background
Experience
2026 — Present
Content Marketing Strategist
JobSmart.co
- Advised the owner of an AI resume, cover letter, and interview prep platform as a content marketing strategist.
- Delivered a full strategic brief covering SEO, programmatic pages, short-form video, LinkedIn, Reddit, email nurture, paid ads, partnerships, and a 90-day roadmap, under a zero-budget constraint.
2023 — 2025
Content Strategist
Eldars.net · Cairo, Egypt · EdTech
- Designed content and messaging strategy for a national EdTech platform.
Ongoing
Certified Court & Medical Interpreter
Arabic ⇄ English
- Real-time interpretation in high-stakes legal, medical, and community settings.
Client work
Professional Translation & Editing
Apple, Meta, GoDaddy, Springer Nature, Schneider Electric
- High-stakes copy and editorial work for major global brands.
- Feature film script translation for European production companies.
Education & Certifications
Credentials
| Type | Credential |
|---|---|
| Education | BBA, Ain Shams University, Cairo — 2004 |
| Certification | Digital Marketing Specialization, University of Illinois Urbana-Champaign |
| Certification | Search Engine Optimization, University of California, Davis |
| Certification | Big Data Specialization, University of California, San Diego |
| Certification | Certified court and medical interpreter, English and Arabic |
Range
Languages & Skills
Fluent in English and Arabic — professional writing, editing, and interpretation in both.
Content Strategy
Brand Voice
SEO
Copywriting
Editorial Calendars
Voice UI Writing
Bilingual EN/AR
Certified Interpretation